Lisbeth (Liz) Immel

Owner & CEO

Liz has more than 25 years of progressive experience leading diverse initiatives specializing in Human Resource and Financial system implementations across various industries (financial services, healthcare, utilities, technology, and transportation). She has led numerous engagements at both domestic and international organizations. Additionally, Liz has experience with organizational change management, program management, application support and strategic leadership.  Liz has been part of the Workday ecosystem since 2015, first as a customer and then as an implementer.

Liz' previous experience includes Workday Practice Leadership at CrossVue (formerly CrossCountry Consulting).  In addition, Liz has spent many years as an internal consultant to the Finance executive team at Freddie Mac. Her main areas of focus have been people, processes, and technologies for Finance, but have also included other operations such as procurement. Liz supports her customers by looking at problems from a big picture perspective that includes business process redesign through system implementation.

Liz received her Bachelor of Science in Finance from George Mason University and an Executive Master’s Degree in Management Information Systems from George Washington University.



Outside of work, Liz is married and a mom of two teenagers.  She spends her free time photographing the sports they play and being their number 1 fan!  Liz also volunteers with the Loudoun County Animal Shelter and loves seeing animals go to their new forever home.